There’s a global beard shortage. No, actually.

Emma and Danny

I ran the numbers; there are a lot more people who want to date someone with a beard, than there are people with beards. And this is a global problem.

For every person with a good beard, here’s the ratio of people wanting to stroke them:

Amsterdam 3.64
London 2.36
Manchester 2.24
New York 2.08
Los Angeles 2.04
Sao Paulo 2.02
Paris 1.98
Austin 1.66

Meaning, for every 10 people with beards in Amsterdam, there are 36 wanting a bearded partner.

If ever there was a time to start going a beard, I would say it’s now.

The only place we found there isn’t a shortage is in South Asia.

One of the fun parts to my job at Bristlr is that I get to learn things that are impossible for anyone else to learn. Most of that is also totally useless, but sometimes I find something that’s just super interesting.

When it comes to dating sites, you normally assume it’s going to be filled with a significant majority of guys. In Tinder’s case, for example, it’s basically a two to one ratio of men to women. But an interesting thing happens on Bristlr; because we reduce the number of guys able to use our service, we see an almost 50/50 split of those with beards and those who want to stroke beards (we don’t track gender), with a slight majority wanting a beard.

If you limit the beard-havers to only those with a “good” beard (rated 2/5 or above by the community, i.e. an actual beard), the number of available beards for stroking halves. This is the case in pretty much every major territory and city where Bristlr exists.

I don’t doubt the “peak beard” study from last year which told us that in 2014 beards were seen as the most appealing they’ve been for generations. But if anyone suggests this means we’re going to see a decline in beard popularity any time soon, I have the data to tell them they’re wrong.

If you’d like to see the stats on a city or region I’ve not mentioned above, just leave a comment or drop Bristlr a tweet.

Let the Beards Unite: Bristlr Joins a Local Beardy Mash-up

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This blog post is long overdue, but we didn’t want to miss the chance to give our local bearded friends a shout out. Better late than never eh?!

Back at the end of April, Bristlr had the privilege of sponsoring a mash up between Liverpool’s Liverbeards and Manchester’s Great Man Beards, in the great city of Manchester. And what a fine bunch of gents they were! It’s not every day one gets to hang out with an exclusively bearded group of gentlemen; both John and I were in attendance and I must admit it was rather a treat being the only lady among all. the. beards. (there’s got to be a joke in there somewhere)!

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Not only did we get to enjoy the company of like-minded, bearded folk, but we also got a grand old tour of some of Manchester’s finest drinking establishments, from Kosmonaut to The Marble Arch. Visiting sound venues and sampling a selection of weird and wonderful craft brews is pretty standard fair for these folk. So, if you’d like to join either of these exceptional communities on their get-togethers, Great Man Beards next meet on June 20th and Liverbeards on June 30th.

Beards up!

Are you part of a local beard community or group? We’d love to learn more about you and potentially even sponsor your next event. Just contact stephanie@bristlr.com to find out more.

 

We’re not adding gender options until we can do it right

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When it comes to sexuality and gender, dating sites are pretty shit at anything beyond a simple binary. They get halfway through “LGBT” and just sort of give up.

OKCupid only started adding more realistic gender options late last year. Tinder and Happn are purely binary (with the former apparently banning trans users). Even trendy new start-ups who have their gender options praised in the press, in reality fail pretty miserably at delivery.

Bristlr doesn’t have gender options.

When we made the first prototype of Bristlr we knew we needed some kind of filtering (ideally a binary system for ease of development). So why pick gender with its infinite complexity, when we can just filter on beard or no-beard?

I’m pretty sure this makes Bristlr the largest dating site ever, without gender.

The great

We’re, like, super inclusive. If you’re into beards, we’re into you, and our doors are wide open. Lady looking for a gentleman-Viking for winter? Bearded dame rocking a kick-ass beard wanting to chat to new people? Asexual cutie with an addiction to rating beards? We love everyone. Hello!

The less-great

Bristlr’s doors may work for everyone. But without gender-based filtering, once you’re in the building you can have a less-than-ideal time finding people if you have specific preferences. It’s a common assumption that Bristlr is for guys with beards and women who want to meet them. And whilst this is the case for the majority of Bristlr’s users, it’s not the whole story.

To take gay guys as an example: We do get great feedback from guys using Bristlr to find other guys, but we do also get a lot of feedback which can be generalised to “I only want to see guys into guys”. You can filter by keyword, but this only works if you assume every gay guy has “gay” somewhere in their profile. It’s not great.

The plan

We’re going to add gender and sexuality options to Bristlr in order to support our LGBTQ+ users. But we’re not going to rush it.

Our current plan is to add an optional gender field to profiles: A text box allowing multiple, comma-separated words of your choosing (or invention). Then a second field where you write the genders you’re interested in. We then filter and match using a list of synonyms, plus existing filters like location, age, beard/no-beard etc.

The synonym list will be public, and community reviewed.

We want to help drive a better industry standard for this kind of stuff, and we know we’ve got a lot of work ahead. We’re a tiny team currently going through the Ignite start-up accelerator, so we’re being metaphorically scrunched up and fired out of a Business Cannon (like a human cannon, but with more spreadsheets). It may take us a little while, but this is going to happen.

If you have any thoughts, questions, concerns, or funny cat pictures, please do leave a comment or find me on Twitter.

Photo credit: Sexuality flag heart patches from Nerdloft on StoreEnvy


John Kershaw is Bristlr’s founder and CEO.